You might look at me and think,”I can’t possibly take that girl with pink hair and a big smile on her face seriously. What value can she add to an organisation’s growth and development? Surely her excessive big Mac monitor, Pantone books and sketch pads can’t help an organisation flourish?”
It’s common for design not to be the first thing that comes to mind when thinking about business. After all, designers spend most of their time drawing and making things look pretty. Colouring in is what they do, isn’t it?
It’s a typical stereotype about designers and their work. However, you may be surprised to learn how much your business can be enhanced through good design and innovation.
All you need to do to see my point is to look at a list of the world’s most successful brands to recognise that integrating a design culture into the heart of a company can be absolutely key to creating a thriving, profitable business.
Brands like Apple, Audi, Nike, Virgin and Ikea are not just companies. They represent much more… a philosophy and a brand identity that runs through everything they do; from the products and services they create to their advertising, their stores and the way they communicate with their customers.
Great design is a fundamental part of a successful and thriving business. It’s a powerful tool to effectively communicate the message and reinforce business practices. It connects with the audience and fulfils their needs and desires – all essential to achieve success.
Designers challenge the status quo. They innovate.
Design is about big ideas and tiny details. It’s about discovering new and exciting ways to connect with other people and wanting to understand them, connect with them and serve them. It’s about problem solving with a beautiful outcome.
The design offer is endless; from creating bespoke brands that will make you stand out from the crowd and outsmarting your competition with engaging campaigns, digital and social media solutions, and simply helping you reach the right audience with impact.
We all have big ideas. I’m really lucky to work with a great team and to be able to bring those ideas to life in a way that captures, engages and is ultimately believed in.
Milena Polak, ICE Creates Ltd (email@example.com / 0151 647 4700)