There aren’t many organisations who are now not using social media to engage with the public. Customers, citizens, patients – however you define them – they all expect you to have a social media presence.
Social media isn’t an end in itself: it’s like a power tool. You don’t need a drill, you need a hole in the wall – it’s just that a drill is a really effective and efficient way of making one!
But power tools need regular maintenance and servicing.
Here are three tips to giving your social media engagement a new lease of life:
1. Refresh your visual content
Across all social media platforms, visual content has become one of the most important elements. Facebook posts with images in them tend to get more clicks than texts or links… Twitter recently changed the user interface so visual content gained emphasis. Is it time to refresh your organisation’s profile picture, cover photos and banners? Also, think about what visual content you are posting. Does it tie in altogether in a cohesive way? Is it good quality?
2. Remember to use video
You don’t have to post videos of cats to engage with your target audience! Be real about what you do: use short videos to describe services and products – reflect your values in fun and engaging ways.
3. Go for short burst campaigns
Short, sharp and targeted campaigns on social media allow you to make new connections and grow your audience reach through manageable bursts of activity.
Short of time or ideas? ICE are helping a wide range of clients with their social media. It’s time to service yours, so get in touch!
Richard Forshaw (07540 412 304 / firstname.lastname@example.org)