ICE-Berg: Culture & Values Mapping Tool

Culture eats strategy over breakfast” – Peter Drucker

From experience, we believe that values and beliefs inform performance as much as skills and competence. So, weice berg have developed a unique enterprise mapping tool called ICE-Berg, which is based on the five factor psychological personality model to assess sociability and conformance, and drive for advancement across an organisation (including openness to change or assertiveness for example). We also work with clients to develop question sets that enable us to map how well explicit values resonate within and across an organisation. Using this tool we can:

  • Develop an understanding of the ‘desired-cultural-state’ based on real organisational needs rather than arbitrary sets of behaviours or values
  • Map the ‘actual-cultural-state’ and identify actions to address any gaps, including transformation, training and coaching interventions
  • Develop a coaching culture based on regular reviews alongside existing performance and competency reviews
  • Develop a foundation for succession planning and recruitment based on how well people resonate with cultural values and behavioural norms

We don’t know of anybody else who can provide a bespoke tool, which maps values and is supported by our in-house Organisational Development experts.

What outcomes can you expect?

Strong cultural alignment with individuals and teams working together to deliver outcomes that make the biggest difference to your organisation and the people that you serve.


  • Cultural Insight Report at any level of detail you require (from organisation, pay grade, team or individual)
  • Detailed conclusions and recommendations for cultural improvements based on clear evidence.

The approach can be integrated into other systems to support: Recruitment and Selection, Probation, Assessment and Development Centres, Appraisal Process, Community Interaction, Coaching, Creating a ‘Tipping Point’ in transformation and culture change (we can identify your salespeople, mavens, and connectors).

And more…

Using this tool is a very affordable way of developing your organisation. Let us come and try it with your management team, and if you like it we can roll it out across your organisation.

Talk to us: 0845 5193 423 /



Stoptober draws to an end

You made it! A whole month smoke-free and still going from strength to strength. It’s time to give yourself a well-earned pat on the back, andPortrait of a group of business people laughing against white ba not only look back at all of the hard work you have put in, but to look to the future and all of the benefits to continuing your life smoke-free.

Starting now, your lungs begin to repair and with this comes a reduction in risk of infection and a dramatic decrease in coughing and shortness of breath – this will only get easier as the months go by. By the time you have been smoke-free for a year, your risk of heart disease will be 50% less and in five years time, your chance of stroke could be as low as someone who has never smoked.

Looking ahead to 10 years smoke-free, your risk of dying from lung cancer will be half of that of a smoker; your risk of having cancer of the mouth, throat, oesophagus, bladder, kidney and pancreas also decreases.

Can you see what an amazing gift you have given yourself by joining Stoptober, and the thousands of people stopping smoking with Stop4Life and Puffell? You have to keep going and building on the fantastic success you have already enjoyed.

With things getting a bit easier, you may find that smoking is no longer the first thing on your mind when you wake, or it may be that when you feel the urge to smoke, it seems to pass a lot quicker than this time last week. These are signs that the addiction to nicotine is starting to die down and you are well on your way to a smoke-free future.

The 28-day challenge may be over, but you are not alone on your journey to becoming smoke-free. If you have any questions, speak to your stop smoking adviser. It’s proven that you are more successful in achieving outcomes when you share the experience; visit and share your experiences, connect with others, and for advice and support throughout your journey.


Sue Pretty, Stop Smoking Adviser, Stop4Life (0800 612 4580 /

Stoptober: The final hurdles

For those taking part in Stoptober, there is around three weeks as a non-smoker under your belt: time to sit back and appreciate all of the iStock_000000492085Mediumpositives associated with being smoke-free.

By now, you should be starting to feel the health benefits; you may feel that you have a bit more puff and you can do more physical exercise without getting so tired and breathless. Some people like to take up a new activity when they quit smoking so that they can appreciate this even more – whether that’s swimming, hiking, cycling or running… they are all great ways to keep yourself busy and also to reduce the chance of weight gain.

Take a look in the mirror. Can you see how much brighter your eyes are? Do you notice the staining on your teeth and fingers starting to fade? And when you walk past smokers, do you notice how strong the smell of smoke is on them? Just remember, that used to be you, but now you can smile to yourself with the knowledge that it isn’t anymore.

For some people it is the lifestyle of being a non-smoker that they relish; the freedom to go where they want and do what they choose, without having to work out where and when they can smoke. No longer will you have to stand out in the cold and rain, shivering or suffering the agony of a train journey or concert gasping for your next chance to smoke. There’ll be no distraction when you are playing with your children, always waiting for that chance to break away for a cigarette. You can enjoy all of these things without the hassle of smoking.

Of course, who doesn’t like a bit of extra cash in their pocket? Try putting the same amount of money you would have spent on smoking in a money box or jar, and see how quickly your savings grow! Before you know it, you will have a nice lump sum to spend on something special, a real treat to say well done.

Now balance all of this against the only real negative to stopping smoking, which is that your nicotine addiction is no longer being fed. You will see that this isn’t negative at all. It is the freedom from smoking that is the reward for all your hard work.


Sue Melville, Stop Smoking Advisor, Stop4Life (0800 612 4580 /

Beyond happiness to wholeness

There are so many books, blogs and social media posts out there about positive emotions and happiness, that we may be forgiven for iStock_000000278165Mediumsometimes forgetting how our darker, more negative emotions and states can actually be really beneficial too.

I often engage with people across social media and digital platforms (Entheos, Facebook, Google+, LinkedIn, Pinterest, Puffell, Reddit, Twitter and YouTube) who are interested in positive psychology and all things behaviour change communications and engagement. Just recently, I have noticed a bit of backlash against what people are calling ‘The Happiness Racket’, which is the saturation of all things happiness and mindfulness dominating the ‘positive side’ of social media.

If I’m honest, I love it all, but I often feel there is something missing and wonder whether happiness and living mindfully all the time is the only ultimate goal?

I’m reading a book at the moment, which is a breath of fresh air amongst positive psychology books. I really like the insight about emotional, social and mental agility. I now appreciate and accept that our full range of emotions play a part in driving our success and fulfilment, with the author discussing life aspirations that go beyond happiness to wholeness.

My key behaviour change action would be not to avoid the certain thoughts, feelings and situations that take you off the road to happiness, but to embrace them and utilise them in your pursuit of success, in the manner of wholeness (not just happiness).

I’d love to know your thoughts on this!


Michael VJ Jones, ICE Creates Ltd (0151 647 4700 /

Stoptober two week milestone

The two week milestone is approaching and although many people are settling in to their new life as a non-smoker, many people will be Stop Smoking!finding it challenging. As a stop smoking adviser, I see many people, often with similar withdrawal symptoms, including:

  • Irritability and mood swings
  • Restlessness and disturbed sleep
  • Headaches and difficulty concentrating
  • Increased appetite and possible weight gain
  • Strong urges to smoke.

This is normal; your brain wants you to smoke, it has become used to it and when you say no, it uses whatever means it can to try and get you to smoke… but stay strong! The only way to break the addiction to nicotine is to be 100% smoke free – even a single puff can wake up the part of the brain that you are working so hard to send to sleep. By resisting every urge to smoke, you will find that over the next couple of weeks it will get easier and the cravings will get less frequent and significantly weaker.

When you feel the urge to smoke, you want to stop those cravings DEAD in their tracks:

D – Delay. Say you’ll wait an hour. It’s surprising how quickly the feeling passes and is no longer on your mind

E – Escape the situation that is tempting you to smoke. Whether it is stressful or social, make your excuses and leave… they’ll understand

A – Avoid. In the first few tricky weeks it is key to avoid those occasions that you know will be a challenge. It won’t need to be forever, but just for the time being it may be best to forego situations where you know it will be difficult to say ‘No’

D – Distract. This is one of the main tools in your stop smoking toolbox. If you feel the urge to smoke then do something else. Take the dog out, make a cup of tea, call a friend, do a crossword, wash up – anything that will distract you, even if just for five minutes as this is often long enough for the feeling to subside, so that you can carry on with your day.

Don’t forget, if you are stopping smoking, your stop smoking adviser is always there to give you advice and support in managing urges to smoke, as well as other withdrawal symptoms.

Visit to share your experiences, track your success and get more tips and motivation for your stop smoking journey.


Sue Melville, Stop Smoking Advisor, Stop4Life (0800 612 4580 /

Stoptober is on its way…

You can’t help but to have heard about Stoptober, the national stop smoking month. Whether it’s the adverts on the telly, posts on Facebook Optic Junior 027and Twitter, or promotional events by your stop smoking service, there is no doubt that it is on the horizon.

On 1st October, smokers across the country are taking the plunge and committing to being smoke free for the whole month, taking the opportunity to give their smoke free journey a kick start. Did you know that by joining others during Stoptober, you are five times as likely to quit and stay quit?

As a stop smoking adviser, I see people from all walks of life with a wide range of motivations to give up smoking. Health can be a major factor; whether it’s a current diagnosis or a family history of certain health conditions, or even just an understanding of how damaging smoking is to health. Others might want to feel the benefit in their pocket and have more spare cash to spend on the things they really want – it’s amazing how it adds up once you quit!

For some, it’s the non-smoker lifestyle that they crave: not wanting to smell of smoke or have discoloured fingers, not wanting to be tied to their habit and feeling the need to nip out every so often for a quick cig. Whatever the motivation, there is no better time to join 1000s of others taking that first step on the road to being smoke free.

Throughout Stoptober, Stop4Life will be sharing useful tips and advice here, and if you want to kick start your journey, you can set your date and join others on Puffell – your FREE space to set goals and track your success.


Sue Melville, Stop Smoking Adviser, Stop4Life (0800 612 4580 /

Priceless benefits of working for free

Why would anyone work for free?

When I said to friends and family that on my return to the UK after two years in New Zealand and Australia I would be undertaking a work placement, they thought I was bonkers.

“All that experience and you’re going to work for free?” they asked suspiciously. “Why would anyone do that, isn’t that just for graduates or young interns?”

Ten or so years ago I left university puffed up with optimism. I left with that ‘who wants me?’ swagger that comes quickly crashing down as job offers become worryingly silent. Having a degree filled me with unrealistic expectations that I would just walk into a job.

After a number of knock-backs and a job I applied for withdrawn; I jumped up and offered to do the job for free. They accepted and after three weeks, they found a way to create a paid position for me. Two years later I was the creative director for an art gallery and still think back to what an opportunity I was given.

Anyway, it was with similar thoughts and before my return to the UK that I approached ICE – a company I had been watching grow and develop over the last four or so years (some may say stalking). I loved their vision, the cut of the job and the positive attitude that came across in their newsletter, releases, work portfolio and social media.

So, why not just apply for the role?

This, as my first experience undertaking a work placement, is something I see as a great opportunity for the employee and employer to temperature test each other and get a feel for how you both work. It is an on-the-job free education and experience you can’t get in a classroom and it’s a chance to get not just a foot in the door, but a boot in the door into a company that might not have seen you. It turns a dry CV into a real human connection.

We spend the majority of our lives in work, so making the wrong decision can be disastrous. A placement builds connections and relationships that could lead to future opportunities; meeting role models, references, future employers and mentors.

It seems that many jobs aren’t advertised in the traditional way and it is often through building networks that people are securing or hearing about roles. The downside? It’s not cheap. In fact, it can be very expensive to work for nothing; it’s not feasible for many, but this has to be balanced against the potential long-term benefits.

Here’s a few of my top tips for making the most out of a work experience placement:

  • Make yourself indispensible and a valued member of the team
  • Have a good project plan and set up realistic expectations of what you are willing to offer; and have a good idea of what you want to achieve
  • Target people and skill sets you want to develop; pick people’s brains – how they work, what led them here etc.
  • Listen and be an active listener, take notes and show initiative by finding ways you can assist
  • Find a mentor, someone you look up to and can trust, but also look for opportunities where you can be a mentor to others and add value
  • Make the most of the opportunity and be proud, utilise the value of social media to tell your network what you are undertaking (but remember to ask permission and do this in your own time)
  • Say thank you! It takes up a lot of people’s time and effort to help you/train you and bring you up to speed in a placement.


Written by Kieran McCann, Marketing and Communications Work Placement, ICE Creates Ltd

Designing a great business

You might look at me and think,”I can’t possibly take that girl with pink hair and a big smile on her face seriously. What value can shedesigning a great business add to an organisation’s growth and development? Surely her excessive big Mac monitor, Pantone books and sketch pads can’t help an organisation flourish?”

It’s common for design not to be the first thing that comes to mind when thinking about business. After all, designers spend most of their time drawing and making things look pretty. Colouring in is what they do, isn’t it?

It’s a typical stereotype about designers and their work. However, you may be surprised to learn how much your business can be enhanced through good design and innovation.

All you need to do to see my point is to look at a list of the world’s most successful brands to recognise that integrating a design culture into the heart of a company can be absolutely key to creating a thriving, profitable business.

Brands like Apple, Audi, Nike, Virgin and Ikea are not just companies. They represent much more… a philosophy and a brand identity that runs through everything they do; from the products and services they create to their advertising, their stores and the way they communicate with their customers.

Great design is a fundamental part of a successful and thriving business. It’s a powerful tool to effectively communicate the message and reinforce business practices. It connects with the audience and fulfils their needs and desires – all essential to achieve success.

Designers challenge the status quo. They innovate.

Design is about big ideas and tiny details. It’s about discovering new and exciting ways to connect with other people and wanting to understand them, connect with them and serve them. It’s about problem solving with a beautiful outcome.

The design offer is endless; from creating bespoke brands that will make you stand out from the crowd and outsmarting your competition with engaging campaigns, digital and social media solutions, and simply helping you reach the right audience with impact.

We all have big ideas. I’m really lucky to work with a great team and to be able to bring those ideas to life in a way that captures, engages and is ultimately believed in.


Milena Polak, ICE Creates Ltd ( / 0151 647 4700)



Celebrating ‘Read a Book Day’

This year, book readers right around the world will be celebrating as Saturday 6th September marks ‘Read a Book Day’.

It’s not the most common awareness day, but it’s a much needed reminder of why I, and many others alike, love books. There’s read a book daysomething magical about losing yourself in a good old book – romance, thriller, crime…maybe even horror (unless, like me, your imagination runs away with you on the first page).

But many people, myself included, take the ability to read for granted – not fully appreciating that reading is a means of language acquisition, it is communication and sharing of information and ideas that will be passed on for many years to come.

I could go on about my love of books for hours; I love nothing more than catching up with others who share my passion for reading. But these days, to be able to read is more of a necessity, as more and more people communicate through technology such as smartphones and tablets (texts are replacing the calls and emails are trying to take over face-to-face conversation).

It’s the way times are changing and the majority of us seem to be OK with this, excitedly keeping up with the pace; yet in stark reality, around 16% of the UK population alone is described as ‘functionally illiterate’.

This fact was a bit of an eye-opener for me. Yes, I love engrossing myself in a book and drifting off to a fantasy world, and in my role at work, which involves proof-reading and copywriting, I would struggle to get through the day without relying on written sources – but what I never seem to do is appreciate the depth of the language in front of me, and in fact, where this came from and how much of what I know now comes from the lessons learned when originally written.

Even whilst writing this myself and reading more about ‘Read a Book Day’, I’ve been thinking about what I can do to make a difference to those who have not yet experienced the fulfilment and enjoyment reading can bring, often for reasons beyond their control.

So, instead of my usual routine of buying a book and then placing it on the shelf for another couple of years once I’m done, I’ll be sorting through my collection and passing them on to someone else, and donating them to my local community centre and library.

My passion for reading will stay with me and I hope that by making this small gesture, I can give someone else the opportunity to experience everything I have so far. If you’re a bit of a book-lover like me, why not do the same?


Danielle Dixon, ICE Creates Ltd ( / 0151 647 4700)


4 reasons why volunteering will change your life

Are you out of work, looking for work-experience or just fancy doing a good deed for a change?

Volunteering can do wonders for your life and somebody else’s.

But why?

1. Volunteering makes you more employableVolunteer

Volunteers may wish to increase their skill set, gaining experience within various environments to improve future job prospects. Employers will look favourably on those who give up their time to volunteer. It can expand your network and expose you to new fields of work, gaining invaluable experience. The possibilities of experience and skills gained by volunteering are endless.

2. Volunteering enhances self-development and personal growth

Charities and non-profit organisations often attract a larger proportion of younger volunteers and students who are more likely to be aware of the benefits of volunteering, but organisations welcome people of all ages and backgrounds to get involved.

3. You can make a real difference

As a volunteer, you have the chance to make a profound difference to people’s lives. By volunteering your free time, you are providing an invaluable resource to an organisation, which without you, may not be able to provide necessary services to vulnerable people. Just one day volunteering can make a huge difference to someone’s life.

4. Volunteering is good for your health

Volunteering can reduce the risk of depression. Social isolation is a key factor in depression and can be lowered by becoming involved in community organisations and projects, which connects you to others, increasing your support networks, as well as improving your skills. Volunteering can be fun, as well as challenging and can be an interesting way to spend some of your free time. It can renew your energy, open you up to new experiences and increase your overall motivation. The health benefits of volunteering include a renewed sense of wellbeing, as well as improving your self-esteem and sense of achievement.

If you would like to volunteer and don’t know where to start there are a few things to consider first:

  • Would you prefer to work alone or as part of a team?
  • Would you like a hands-on role or behind the scenes role?
  • How much spare time do you have to commit?
  • What skills do you have and what skills do you want to develop?
  • What causes are important to you?
  • Are you prepared to be reliable as an unpaid volunteer?

No matter what your role or how much time you dedicate as a volunteer, you will be making a positive difference to individuals and you local and extended community – which is always a good thing!

And before you ask, yes, I have volunteered for over four years, which helped me get this job!

I have never looked back.


Max Willis, ICE Creates Ltd ( / 0151 647 4700)



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