The challenge is understanding exactly how behavioural theories are used in an effective, evidence-based and scalable way. Having spent 16 years supporting local authorities teams deliver outstanding results in their communities, we have witnessed how teams can initially struggle with the concept that behavioural models do not have to be addressed in their entirety and can be ‘bent’ and deconstructed to apply different aspects as part of an ‘intervention mix’. There is also a misconception that behaviour change programmes lack a robust evidence base, or that innovation and trying something new can be risky and expensive.
Our workshops – “The Practical Guide to Changing Behaviours – The Key to Public Service Reform” – help you sort the facts from the myths. In a recent workshop we carried out with public health professionals, participants sparked debates and conversations, thinking about how behavioural theories might apply to specific topic areas such as alcohol, welfare, money and debt management, housing, smoking, healthy weight, physical exercise, social care, education and crime and disorder. Delegates were able to use the learning as a basis to segment and target different audience groups.
At the end of the workshop there is a growing understanding of the science underpinning behavioural theories and how this can be applied to your work, raising pertinent questions and real topical issues such as the role of choice and law in behaviour theories.
Our workshops are co-creative and fully participative with real challenges that can start to be solved. We help to facilitate these conversations within your team and to foster new ways of thinking about the role of behaviour change in health and local government. In one recent session, the concept of moving citizens away from states of dependency to interdependency, supporting themselves and one another (e.g. through peer support networks) instead of relying on organised intervention and the dreaded perception of the ‘nanny state’.
Here is some session feedback received from previous sessions.
“Thank you to all the team for coming over and delivering the Behaviour Change workshop event yesterday. I have to say I have received extremely positive and complimentary anecdotal feedback. Not one person I have spoken to (and I have informally canvassed a fair few opinions) has said they felt they wasted time or it wasn’t, at the very least, thought provoking. No small feat when, as you know probably better than most, there is always a fairly high degree of cynicism and scepticism with this type of subject area and senior teams.“
Your training will be led by Stuart Jackson. Stuart founded ICE in 1999. In his role as Chief Executive, Stuart is a passionate and ethical leader – inspiring and delivering sustainable change in communities and organisations across the UK. He is one of main driving forces and visionary behind ICE, establishing and embedding the unique values that have helped so many companies, communities and individuals to improve their lives and fulfil their potential.
He is passionate about understanding the symbiotic relationships between behaviour, values and culture, and uses this to drive positive social and organisational change with clients and networks spanning central and local government, the NHS, the Third Sector, and private sector organisations.
At present, Stuart is strategically working with senior civil servants and MPs, as well as health leaders, in CCGs, National Commission Board, Hospital Trusts and Pharmaceutical organisations, to drive the self care and well-being agenda. He was invited to present to Royal Society for Psychiatrists on the importance of behaviour change in the provision and commissioning of mental health and wellness services and at the World Social Marketing Conference in Toronto on the role of self care, behaviour change and drug adherence.
This workshop is a good CPD opportunity for senior leaders who provide services in Organisational Development, Service Transformation, Public Health, Social Justice, Neighbourhood Regeneration, Team & Succession Planning, Adult Social Care, Child Social Care and Integration.
Ask us about your behaviour change workshop – firstname.lastname@example.org