The winner of winner of our UK National Stop Smoking Cessation Conference ‘Nudge’ competition is announced…
What a conference – some fantastic conversations, some great thinking and some exciting examples of how to engage with hard to those hard to reach quitters! One of the key messages for me was just how much of an impact we can achieve in smoking cessation simply through the successful integration of services. Where people have succeeded the most, it’s clear that one common theme runs throughout each team, their willingness to embrace innovative tools and services, such as social marketing. Emerging ideas for pilots in mental health and smoking in prisons were widely discussed, an area that requires our specific research expertise to breakthrough hard hitting campaigns that have a positive impact on behaviour change
So, onto our competition – name your best Nudge! This alone created a lot of noise, inviting delegates to share what they felt was the best ‘nudge’ they’ve seen, triggering a positive change in behaviour. We were overwhelmed by the response, some really quite personal and thought provoking. Watching the reaction from other delegates, whilst being personal, these nudges really highlighted the need for true engagement if we really want to be successful in positive behaviour changes, after all, the drive behind one persons’ quit is not necessarily the same as anothers!
So, our independent adjudicator popped all of the nudges collected across the two days into a closed box and chose randomly our winning entry. I feel like there should be a drum-roll at this point, so I ask you to visualise if you will. And the winner is………….(drum roll)……………………..
Carol Skye from Notts County Primary Care Trust
“Many smokers see cigarettes as their friend and grieve about their loss, but what has this friend done for you in your life? Interestingly, most people reflect on this for several seconds and usually come up with ‘Not much – I hadn’t thought of it like that before.’”
Congratulations Carol, you are the worthy winner of our fantastic Social Marketing workshop prize! With a choice of five target audiences to choose from, this targeted day will provide you and your team with a broad range of behaviour change techniques whilst leaving you with an strategic engagement plan tailored to your needs! Enjoy, our team are really looking forward to working with you!
And just because I can, I wanted to share some our other entries…
My Father’s nudge was his third heart attack in a week – Natures way of saying stop smoking! He lived for a further 25 years. – Paul Hogar
Visualise – I took down my kitchen blind (the only place I smoked), my previously white blind was yellow! My new replacement was too expensive to ruin, so I stopped. – Suzanne Graham
Learning your lung age with a lung health check – guaranteed to flick the switch in the brain! – Jane Roberts
It makes you think, everyone’s got a tipping point – what’s your best nudge?
Suzanne.
