Monthly Archives: April 2011

Targets drive the wrong behaviour

An interesting piece of news about a 24 hour strike by staff at Jobcentre Plus caught my eye earlier this week. Members of the Public and Commercial Services Union (PCS) based in more than 30 call centres across the UK walked out in a row over working conditions and claims about a target-driven culture. A […]

Take your social marketing to the next level – new mobile phone app shows you how…..

What a fantastic atmosphere at this week’s World Social Marketing Conference in Dublin!  It was great to be among so many like-minded people debating and sharing ideas. And there was certainly lots of interest in a new app we’re developing to help people draft, record and update their own systematic social marketing plans. The app’s […]

Sharing Innovation at the World Social Marketing Conference

With the final countdown on to the World Non-Profit and Social Marketing Conference in Dublin next week, our Director of Social Change Aaron Garside gives a taster of the innovations we’ll be unveiling at this prestigious event….. Tell, try, listen, look…. 4 little words which can help us reveal so much about why people behave […]

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