We love to inspire and be inspired! So we’ve carved out a little bit of Agency time to share new innovations and ideas that we hope will spark some divergent ideas in the future. Highlights this week include:
Lynx’s Excite augmented reality angels which appeared in the middle of London Victoria Station as part of an existing campaign. Travellers were told to look up at a giant TV screen, where it showed an ‘angel’ walking around them. Fantastic stick-ability! The recorded results are amazing, but as one of our web developers suggested it would be great to develop an interactive augmented reality where the angels respond to people’s reactions!
This week the National Trust has launched My Farm – an online farming experiment where the public pay to subscribe to be part of an online community making decisions for the farmer managing Wimpole Farm in Cambridgeshire. I thought this was a great example of community education and engagement in sustainable environment issues. Looking forward to seeing how the decision making goes.
One of our designers, Faye Levingston shared her learning around interactive features of In Design which we’ll be able to use in presentations, or transport animation designs into Flash or html.
Art enthusiast Ben Capper recently visited several art exhibitions – Blackpool, and Whitworth Gallery in Manchester where Mary Kelly has created an installation reflecting the journeys of human life with a giant zinc curve over a mirrored floor which shows the story of different people’s perspectives. Well worth a look.
Meanwhile, videographer Bob Wass has recently produced a stunning film of Kathy O’Dowd’s expeditions as the first woman ever to climb both the North and South face of Everest.
His editing of the footage with music engineered by pianist Annie Hogan and Rob Strachan’s electronics create a phenomenal, compelling account of her expeditions. More of Bob’s work is also open to public viewing at FACT’s Knowledge Lives Everywhere exhibition.
Our Creative Director, Paul Wood was also inspired by Creative Review’s look back at the 1950s Spanish movement of printers whose style heavily influenced the first Public Service Information campaigns. Printing with woodblocks created a very simple typography and layout to direct people into services. Whilst the messages have changed we may bring a vintage twist back into our own public campaigns… and we were also impressed by the iconic lost art of beautiful advertising – remember this?
Which ones inspired you most?