It’s now less than two weeks to go before the ICE Ladies will be coming together to walk, jog and run the 5k Race for Life course for Cancer Research UK. On Sunday 10 July, a group of 17 will be descending on Birkenhead Park, Wirral, to take part in the UK’s largest women-only fundraising […]
Monthly Archives: June 2011
Thousands view our innovative viral video campaign
Thursday 23rd June 2011 – 2:33 PM
Wow, within days of going live, our very own singing sensation Ladie Go’ Diva is heading for 2,000 views on YouTube. We’ve developed the new viral video campaign, centred around music video ‘Bad Nashers’, as a tongue-in-cheek way of engaging young people and students, and encouraging greater take-up of NHS dentists. The video follows our […]
Councils need a new style of leadership
Tuesday 21st June 2011 – 12:00 PM
Local authorities face a challenging future and require leaders that can manage change creatively and inspire staff. A recent post by Ben Cook in the Guardian newspaper makes some interesting and valid points about what matters in terms of Council leadership. He observes that the leaders of tomorrow need to be capable in commissioning other […]
Answers or Questions?
Wednesday 8th June 2011 – 10:11 AM
We all want answers, right? Well, sometimes, but I contend that there are more occasions than not when questions are more important and, as an aid to finding our own “answers”, provide a more effective platform for change, whether in business or in our personal lives. There seems to be something about organisations that makes […]
Innovative research techniques take to iTunes
Thursday 2nd June 2011 – 4:49 PM
What innovative research techniques can organisations use to understand how people behave? What about their desires, their motivations, their strongly-held beliefs? How do we dig deep and ultimately, change their behaviours? Well, our researchers have been using our ICE Research Deck to help answer these questions – and now, this innovative resource is also available […]
