Indeed, a report from the National Social Marketing Centre says that supporting staff’s health and wellbeing could potentially “add significantly to the competitive advantage of UK companies”. That may explain why programmes like our Workplace Stop Smoking Service – which provides one-to-one and group behavioural support tailored to individual businesses – are proving so popular.
As an NHS funded service, the Stop4Life team uses a proven behaviour change approach in workplace settings across the West Midlands to meet smokers on the own turf and tailor the service for ‘people like us’. Crucially, this also brings tangible benefits for employers – creating a win-win situation through:
- Better health
- Increased productivity
- Improved staff morale
- A pleasant working environment
- A good corporate image.
On a day-to-day basis, the Stop4Life team provides information sessions and advice direct to employees through manned information stands and short talks, including how local people can access Stop4Life services in their community. Where numbers allow, our community intervention workers support employers by offering a workplace Stop4Life service during work time, communicating serious messages in a fresh, accessible and non-judgemental way.
We also provide brief intervention training for key individuals in the workplace – whether that’s health and safety advisers, union reps, occupational health professionals or the HR team – to help new and existing employees in their quit attempts.
By developing people-centred smoking interventions driven by a genuine insight into staff behaviour, we’re seeing that even small businesses can help boost physical and mental wellbeing, improve staff morale and productivity, and help shape more positive attitudes and cultures within the workplace.
In other words, people feel healthier, feel more positive and work better!