Author Archives: icecreates

Chronically ill and unemployed: benefits of returning to work

Is it harder to get a job with a long-term condition? Times are tough these days and if you’re looking for a job right now, you’ll know that more than most. Getting your CV to the top of the pile seems like an impossible task. I know – I’ve been there! What if you were […]

Junk food unsafe for children

Fast food is bad, it makes you fat. Don’t eat junk food. Blah Blah Blah… You’ve heard it all before haven’t you? What’s wrong with taking your kids to fast food restaurants a few times a week or month – where’s the harm in a happy meal? Fast food is damaging your children’s bodies – […]

The Upside of Downtime

Sleep deprivation is a nightmare (pardon the pun). Not getting enough shut-eye is something that one in three of us experience at some point in our lives, and it has a significant affect on what we get up to during the day. Lack of sleep affects all aspects of our cognitive and physical performance. It […]

Sugar, obesity and the role of ‘sugar tax’

I’m the first to hold up my hands and admit it – I’ve got a sweet tooth. The first step towards solving the problem is admitting that there is one, and when judgement day has come (i.e. the appointment with the dentist), I have paid the price for my dalliance with sugary delights. What can […]

Why birthdays – and Puffell – make me happy

Today, team ICE are celebrating. That’s because one year ago we launched Puffell – an exciting new social media¬†platform to help people be happier, healthier and improve their wellbeing. ‘Birthdays’ and ‘Puffell’ – two words that, for me, mean happiness and a reason to celebrate. Why? Well, let’s start with birthdays. I don’t know about […]

Five steps to organising a promotional flashmob

Promotional PR stunts are nothing new, and even though the flashmob has been around since 2003, they can still have a major impact on raising awareness of your cause. Our latest flashmob was held in Buckinghamshire on behalf of the county council – a group of ‘shoppers’ spontaneously burst into song… Check out the video […]

The ‘worried well’…

We are constantly bombarded with messages around health and stark news headlines warning of the latest health issue that we should be concerned about. So it’s hardly surprising that we over-examine and magnify the slightest symptoms we have; is my cough lasting more than three weeks? Do I feel bloated most days for three weeks […]

‘Why’ is more powerful than ‘how’

New research published by RTI International, indicates that “brief exposure to emotionally compelling anti-smoking television ads, with messages about why to quit smoking, can influence a smoker to quit within a month, while ads about how to quit smoking do not influence smoking behaviours”. The study, published in the American Journal of Health Promotion, found […]

The role of health and social marketing

Professor Kevin Fenton, National Director for Health and Wellbeing at Public Health England has recently been looking at the role of health and social marketing: (This post originally appeared on Public Health England’s blog, Public health matters – “Everyone remembers those iconic public health adverts – the ‘fatty cigarette’ or HIV tombstone TV ads, […]

No Smoking Day 2014 – Our top tips to help

This years’ ‘No Smoking Day’ launches today (Wednesday 12th March) with ‘V for Victory’ as the national theme – highlighting the success, conquest, triumph, battle and vanquish over addiction. Stop Smoking Advisor, Les Jackson, knows first-hand how important it is to kick the habit and has highlighted his top ten tips for anyone on their […]


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