Author Archives: icecreates

‘Why’ is more powerful than ‘how’

New research published by RTI International, indicates that “brief exposure to emotionally compelling anti-smoking television ads, with messages about why to quit smoking, can influence a smoker to quit within a month, while ads about how to quit smoking do not influence smoking behaviours”. The study, published in the American Journal of Health Promotion, found […]

The role of health and social marketing

Professor Kevin Fenton, National Director for Health and Wellbeing at Public Health England has recently been looking at the role of health and social marketing: (This post originally appeared on Public Health England’s blog, Public health matters – “Everyone remembers those iconic public health adverts – the ‘fatty cigarette’ or HIV tombstone TV ads, […]

No Smoking Day 2014 – Our top tips to help

This years’ ‘No Smoking Day’ launches today (Wednesday 12th March) with ‘V for Victory’ as the national theme – highlighting the success, conquest, triumph, battle and vanquish over addiction. Stop Smoking Advisor, Les Jackson, knows first-hand how important it is to kick the habit and has highlighted his top ten tips for anyone on their […]

Offensive Advertising or Slick Media?

The ongoing rise in e-cigarette use has been covered this week in one of our ‘national Sunday reads’ – not however, in the health section, but the financial press. So what has them shining their spotlight on the issue? Advertising. The advertising watchdog has begun public consultation on rules to address what it calls ‘public […]

Rise and shine: the daily routines of history’s most creative minds

Benjamin Franklin spent his mornings naked. Patricia Highsmith ate only bacon and eggs. Marcel Proust breakfasted on opium and croissants. The path to greatness is paved with a thousand tiny rituals (and a fair bit of substance abuse) – but six key rules emerge: Be a morning person Don’t give up the day job Take […]

Lean – what really makes it work?

Using lean as a methodology for driving change works. There are many proven results to back this up – be it within the smallest of organisations, the largest global business, or within the public and private sector. However, whilst some initial benefits can be realised, as a technical methodology, lean does not always realise the […]

Audience Segmentation: designing the way we engage

Do you ever ask yourself “how do I engage with everyone in a way that makes things happen, and that’s ‘sticky’ for my audience?” Think about yourself… what type of sleeper are you: shallow and light, deep and unconscious? Do you move lots? Do you snore? Do you wake up lots or are you out […]

Help your communities to Choose Well

So far this winter, more than 415,000 people have attended A&E right across the UK. Not only that, but the latest figures hitting the headlines tell a startling story… Over 21 million attendances at A&E each year 2,000,000 inappropriate attendances Cost per attendance ranging from £59 to £124 A minimum of £118,000,000 could be saved […]

In times of change, how do you get your team used to feeling uncomfortable?

We all know how difficult change is. Fire and Rescue Services have so many changes happening right now; your team feel vulnerable, behaviours change and can be unpredictable. In challenging times, what we need is collaboration. But how do you achieve this culture shift? Maybe there is a way. We call it “So-Change” and it’s […]

Do you have some tough tobacco control challenges to tackle in 2014?

Do you have some tough tobacco control challenges to tackle in 2014? Do you want to maximise the outcomes of your stop smoking services? Are you wrestling with issues such as e-cigarettes or DNA management? If so, then we have tried and tested solutions drawn from our experience of working with providers and commissioners up […]


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