Author Archives: icecreates

The Role of Behaviour Change in Local Authorities Transformation

It is fair to say most public health, organisational development and HR professionals have a good grasp of behaviour change theories. The challenge is understanding exactly how behavioural theories are used in an effective, evidence-based and scalable way. Having spent 16 years supporting local authorities teams deliver outstanding results in their communities, we have witnessed […]

The Role of Social Media in Behaviour Change Social Marketing

Sustainable behaviour change is achieved after more than just the promotion of Health & Wellbeing quotes, tips and blogs via Facebook and Twitter shares likes and retweets. It requires change agents / social marketing professionals to get “in the shoes of citizens” and engage in Behavioural Insight Research + Science + Storytelling. Social Media is […]

Puffell supports International Day of Happiness

I’m very happy that the team at Puffell (puffell.com) are supporting #InternationalDayofHappiness, 2015. Every year, Action for Happiness uses the 20th of March as a platform to launch a campaign to promote positive social action for a happier world. The theme always focuses attention on an important social issue related to wellbeing; this year, our […]

The 101 practical guide to creating sustained behaviour change

It is fair to say most public health professionals have a good grasp of behaviour change theories. The challenge is understanding exactly how behavioural theories are used in an effective, evidence-based and scalable way. Having spent 16 years supporting public health teams deliver outstanding results in their communities, we have witnessed how teams can initially […]

What colour is the dress?

It seems the whole world was looking at one dress last week, and it was nothing to do with a celebrity on the red carpet. Just a basic question about a normal dress – ‘What colour is this dress?’ What I found really interesting about this was the debate: “It’s obviously white and gold”, “what […]

Learning new leadership and team skills – with sheepdogs!

A new form of leadership and team-building training is taking the business world by storm – using sheepdogs to allow managers to hone the art of gentle and non-aggressive personnel management. By working with the natural elements of shepherding and sheep farming, managers attending the innovative courses in Cumbria are able to draw their own conclusions about […]

Annual Reports: what the smart Communications and Marketing Managers are doing

If the thought of reading an annual report gives you a headache, you aren’t alone. Just thinking about the writing and designing of one is enough to make the most of us want to lie down in a darkened room. But we all know that, if designed well and presented in the right format, annual […]

Four essential steps to assessing organisation culture and employee values to drive innovation, creativity and growth

“Create thriving communities: listen to the needs of your employees and create an environment that helps them to thrive.” The B Team / Virgin Unite, “New Ways of Working”, Jan 2015 (www.bteam.org / http://www.virgin.com/unite) Back in the 80’s and 90’s, organisations started to put lists of ‘values’ up on walls and point at them and […]

Significant savings and improved performance in Revs & Bens – you’ll be amazed how they achieved it!

Tewkesbury Borough Council were looking to make efficiencies in the Revenues & Benefits Service through identifying improvements in efficiencies and realising capacity and cashable savings. At the outset it was clear that the service appeared to have a significant backlog of work (in particular in Benefits) which had been the norm for some time.  As […]

How can you make the most of digital communications?

Today, our global digital universe is full of billions of things that require you to do something, act and make a decision. When faced with a range of complex challenges and pressures, how can you best use digital tools and techniques to help our communities and empower them to take action? That’s the question we’re exploring […]

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