Author Archives: icecreates

Now, where did I put that book that belongs to whats-his-name …?

This week is Dementia Awareness Week and although many of us have heard of Dementia, how much do we know about the symptoms and risk factors of this condition. Dementia is a set of symptoms including memory loss and difficulties with thinking, problem-solving or language. It is a progressive condition and according to the Alzheimer’s […]

Make Better Happen with Mobile Responsive Websites

Google’s ‘mobilegeddon’ will shake up search results Test your website today using our free tool… Global search engine, Google has announced that it will be rolling out a new mobile-focused algorithm from this week. This means that organisations with a website that has been optimised for mobiles and tablets will ‘out rank’ those with no […]

The Role of Behaviour Change in Local Authorities Transformation

It is fair to say most public health, organisational development and HR professionals have a good grasp of behaviour change theories. The challenge is understanding exactly how behavioural theories are used in an effective, evidence-based and scalable way. Having spent 16 years supporting local authorities teams deliver outstanding results in their communities, we have witnessed […]

The Role of Social Media in Behaviour Change Social Marketing

Sustainable behaviour change is achieved after more than just the promotion of Health & Wellbeing quotes, tips and blogs via Facebook and Twitter shares likes and retweets. It requires change agents / social marketing professionals to get “in the shoes of citizens” and engage in Behavioural Insight Research + Science + Storytelling. Social Media is […]

Puffell supports International Day of Happiness

I’m very happy that the team at Puffell (puffell.com) are supporting #InternationalDayofHappiness, 2015. Every year, Action for Happiness uses the 20th of March as a platform to launch a campaign to promote positive social action for a happier world. The theme always focuses attention on an important social issue related to wellbeing; this year, our […]

The 101 practical guide to creating sustained behaviour change

It is fair to say most public health professionals have a good grasp of behaviour change theories. The challenge is understanding exactly how behavioural theories are used in an effective, evidence-based and scalable way. Having spent 16 years supporting public health teams deliver outstanding results in their communities, we have witnessed how teams can initially […]

What colour is the dress?

It seems the whole world was looking at one dress last week, and it was nothing to do with a celebrity on the red carpet. Just a basic question about a normal dress – ‘What colour is this dress?’ What I found really interesting about this was the debate: “It’s obviously white and gold”, “what […]

Learning new leadership and team skills – with sheepdogs!

A new form of leadership and team-building training is taking the business world by storm – using sheepdogs to allow managers to hone the art of gentle and non-aggressive personnel management. By working with the natural elements of shepherding and sheep farming, managers attending the innovative courses in Cumbria are able to draw their own conclusions about […]

Annual Reports: what the smart Communications and Marketing Managers are doing

If the thought of reading an annual report gives you a headache, you aren’t alone. Just thinking about the writing and designing of one is enough to make the most of us want to lie down in a darkened room. But we all know that, if designed well and presented in the right format, annual […]

Four essential steps to assessing organisation culture and employee values to drive innovation, creativity and growth

“Create thriving communities: listen to the needs of your employees and create an environment that helps them to thrive.” The B Team / Virgin Unite, “New Ways of Working”, Jan 2015 (www.bteam.org / http://www.virgin.com/unite) Back in the 80’s and 90’s, organisations started to put lists of ‘values’ up on walls and point at them and […]

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