Wow, within days of going live, our very own singing sensation Ladie Go’ Diva is heading for 2,000 views on YouTube. We’ve developed the new viral video campaign, centred around music video ‘Bad Nashers’, as a tongue-in-cheek way of engaging young people and students, and encouraging greater take-up of NHS dentists. The video follows our [...]
Category Archives: Creative
Promoting healthy weight in the North East
Thursday 26th May 2011 – 9:16 AM
ICE has been working with NHS North of Tyne to help promote healthy eating and ‘being active’ messages across communities in Newcastle, North Tyneside and Northumberland. Aimed at children, young people and adults, the project aimed to produce a range of interventions to actively engage with both the target groups and with health professionals, aligned [...]
Nudging young people’s attitudes towards smoking through film and social media
Tuesday 15th March 2011 – 11:52 AM
In the latest of our guest blogs, Director of anti-smoking charity The Deborah Hutton Campaign, Lucinda Shaw, examines the power of social media in communicating complex public health messages to young people…. I think as adults, we often perceive young people as ‘tough’, ‘hard to reach’ and ‘difficult to understand’. Knowing how to communicate between [...]
The Design Thinking approach to change communications
Tuesday 15th March 2011 – 9:35 AM
Head of the ICE Agency, Henry Platten outlines our collaborative approach to involving colleagues, partners and citizens in designing visions and communications, in a changing landscape. Change is a constant feature of life, and it hardly needs restating that we live and work in challenging and uncertain times, where the momentum of change has been [...]
It’s no longer just a case of cut & and paste…
Sunday 6th March 2011 – 7:40 PM
How do we stay creative with ever decreasing client budgets? We’re in challenging times and nowhere more so than in the arena of design and creativity. Clients’ budgets are being cut, ideas and concepts are being scrutinised with more vigour than ever before and creatives are being put under more and more pressure to come [...]
ICE and NHS Coventry – Partners in innovation, Part 2
Thursday 24th February 2011 – 6:04 PM
Our Director of Social Change, Aaron Garside, continues his exploration of the innovative ways public services are engaging and involving the public in designing services and delivering efficiencies. Read Part 1 Need advice for where to go if you’ve got a cold? There’s an app for that…… “Developing this general objective of helping citizens to [...]
User Centred Designs… standing the test of time
Wednesday 23rd February 2011 – 10:47 AM
There’s no doubt aesthetics are important to me. That’s why, back in the day I bought an Alfa 156 instead of that slab-faced 3 series. And I loved that car… metallic black on red leather… mucho bellissimo. But come trade in time – well, “ouch” is all that needs to be said. Aesthetics are why [...]
ICE and NHS Coventry: Partners in innovation
Monday 21st February 2011 – 11:26 AM
Creativity and innovation are two of our key driving forces at ICE. In these particularly challenging times for public services where all organisations are being tasked with delivering more-for-less, ICE’s Director of Social Change, Aaron Garside, examines why they’re crucial attributes for any initiative….. “Whereas the instinct for many in such an environment could be [...]
The ‘Crime Map’: Does information equal power?
Friday 4th February 2011 – 12:20 PM
New ICE Agency Director, and ex Police Sergeant Henry Platten, gives us his perspective on the Police Crime Map released this week by the Home Office: “It’s not often that the launch of government websites displaying incredibly complex sets of public data hits the headlines. This makes the release of public crime figures, mapped out [...]
World heritage sites of Liverpool
Friday 14th January 2011 – 11:40 AM
I spent a day in Liverpool recently shooting five of the six world heritage sites, with a loose brief of capturing the the detail of built environment to understand the the city as a whole. The resulting production to last no longer than 60 seconds. Capturing a key building from each of the 6 Heritage [...]
