What innovative research techniques can organisations use to understand how people behave? What about their desires, their motivations, their strongly-held beliefs? How do we dig deep and ultimately, change their behaviours? Well, our researchers have been using our ICE Research Deck to help answer these questions – and now, this innovative resource is also available [...]
Category Archives: Research
Take your social marketing to the next level – new mobile phone app shows you how…..
Thursday 14th April 2011 – 9:04 AM
What a fantastic atmosphere at this week’s World Social Marketing Conference in Dublin! It was great to be among so many like-minded people debating and sharing ideas. And there was certainly lots of interest in a new app we’re developing to help people draft, record and update their own systematic social marketing plans. The app’s [...]
It’s no longer just a case of cut & and paste…
Sunday 6th March 2011 – 7:40 PM
How do we stay creative with ever decreasing client budgets? We’re in challenging times and nowhere more so than in the arena of design and creativity. Clients’ budgets are being cut, ideas and concepts are being scrutinised with more vigour than ever before and creatives are being put under more and more pressure to come [...]
Looking beyond the nudge
Wednesday 26th January 2011 – 1:19 PM
Social Marketing expert Professor Jeff French argues for looking beyond the ‘nudge’ to inspire sustainable behaviour change, in the first of a series of guest blog posts: “As the political environment attempts to shift from ‘Nanny State’ to ‘Big Society’, social and behavioural theories are increasingly becoming part of the national social and political conversation. [...]
Is the British “cafe culture” an impossible dream?
Thursday 29th July 2010 – 10:10 AM
Whilst in that post-holiday haze (as I currently am following two delightful weeks traversing Die Autobahn through Austria and Germany), it’s easy for us Brits to lament such idyllic experiences in their immediate aftermath. Why is it always so grey here? (certainly a question that sprung to mind coming into land amid an apparent explosion-in-a-cotton-wool-factory [...]
Cooking cream cakes
Tuesday 22nd June 2010 – 11:28 AM
I like the announcement today that the European health body – NICE – is calling for artificial trans-fats to be eliminated from foods such as biscuits, cakes and fast food because it’s helping people to be healthier without even having to change their eating habits. If we are such an intelligent civilisation, I think it [...]
Old Blood makes way for New Blood
Tuesday 1st June 2010 – 7:23 PM
I came across this new campaign from D&AD to promote its annual student event, love it or hate it, its seems to be creating a bit of a stir… “After the reaction to last year’s campaign for its New Blood event, D&AD has taken a different tack with its latest promotional work. The posters feature [...]
