Wow, within days of going live, our very own singing sensation Ladie Go’ Diva is heading for 2,000 views on YouTube. We’ve developed the new viral video campaign, centred around music video ‘Bad Nashers’, as a tongue-in-cheek way of engaging young people and students, and encouraging greater take-up of NHS dentists. The video follows our [...]
Category Archives: Social Change
Innovative research techniques take to iTunes
Thursday 2nd June 2011 – 4:49 PM
What innovative research techniques can organisations use to understand how people behave? What about their desires, their motivations, their strongly-held beliefs? How do we dig deep and ultimately, change their behaviours? Well, our researchers have been using our ICE Research Deck to help answer these questions – and now, this innovative resource is also available [...]
Promoting healthy weight in the North East
Thursday 26th May 2011 – 9:16 AM
ICE has been working with NHS North of Tyne to help promote healthy eating and ‘being active’ messages across communities in Newcastle, North Tyneside and Northumberland. Aimed at children, young people and adults, the project aimed to produce a range of interventions to actively engage with both the target groups and with health professionals, aligned [...]
Want to Influence People? Tell them stories……..
Thursday 5th May 2011 – 2:27 PM
Let me ask you a question. If someone were to tell you the following statements, which would you be more likely to spread the word about? 1. One morning, Tracey’s alarm clock broke and she overslept. When she woke up, she realised she was late for work. She got dressed as quickly as she could, [...]
Take your social marketing to the next level – new mobile phone app shows you how…..
Thursday 14th April 2011 – 9:04 AM
What a fantastic atmosphere at this week’s World Social Marketing Conference in Dublin! It was great to be among so many like-minded people debating and sharing ideas. And there was certainly lots of interest in a new app we’re developing to help people draft, record and update their own systematic social marketing plans. The app’s [...]
Sharing Innovation at the World Social Marketing Conference
Friday 8th April 2011 – 8:35 AM
With the final countdown on to the World Non-Profit and Social Marketing Conference in Dublin next week, our Director of Social Change Aaron Garside gives a taster of the innovations we’ll be unveiling at this prestigious event….. Tell, try, listen, look…. 4 little words which can help us reveal so much about why people behave [...]
A bridge over troubled water
Tuesday 29th March 2011 – 6:30 PM
An innovative project ICE has spearheaded alongside North East Lincolnshire Care Trust Plus (CTP) is helping provide ‘human bridges’ for vulnerable service users, and has just been recognised by a prestigious national awards scheme run by the HSJ and Nursing Times. Public Health & Primary Care Projects Lead for North East Lincs CTP, Annie Darby, [...]
Nudging young people’s attitudes towards smoking through film and social media
Tuesday 15th March 2011 – 11:52 AM
In the latest of our guest blogs, Director of anti-smoking charity The Deborah Hutton Campaign, Lucinda Shaw, examines the power of social media in communicating complex public health messages to young people…. I think as adults, we often perceive young people as ‘tough’, ‘hard to reach’ and ‘difficult to understand’. Knowing how to communicate between [...]
It’s no longer just a case of cut & and paste…
Sunday 6th March 2011 – 7:40 PM
How do we stay creative with ever decreasing client budgets? We’re in challenging times and nowhere more so than in the arena of design and creativity. Clients’ budgets are being cut, ideas and concepts are being scrutinised with more vigour than ever before and creatives are being put under more and more pressure to come [...]
ICE and NHS Coventry – Partners in innovation, Part 2
Thursday 24th February 2011 – 6:04 PM
Our Director of Social Change, Aaron Garside, continues his exploration of the innovative ways public services are engaging and involving the public in designing services and delivering efficiencies. Read Part 1 Need advice for where to go if you’ve got a cold? There’s an app for that…… “Developing this general objective of helping citizens to [...]
