Supporting increased engagement across international and cultural boundaries will be vital to driving sustainable change to some complex and deeply entrenched behavioural challenges for us all. That’s why I’m working with peers internationally to help build a new Europe-wide network of behaviour change specialists. With a working name of the European Social Marketing Association, it’s [...]
Tag Archives: behaviour change
Behaviour Change: Can you contribute to international best practice?
Tuesday 14th February 2012 – 2:46 PM
What’s in your glass?
Friday 10th February 2012 – 11:18 AM
I have mixed feelings about the Government’s new ‘sneaky drinks’ Change4Life TV ad. Overall, I think it’s got a lot of appeal. But, by focusing on ‘glasses’ and not ‘units’ I do think it misses a key point. This ad specifically talks about the number of glasses people consume, but the fact is [...]
The Government’s Responsibility Deal: A real commitment to sustainable behaviour change?
Monday 30th January 2012 – 2:20 PM
The recent post by the Lancet (and my response here) reminded me about the extent to which the Government’s Responsibility Deal remains widely regarded with suspicion by many in public health and the voluntary sector. At its launch many commentators described it as “a mess” that needs to be “more ambitious”. The pledges were felt [...]
Sustainable Behaviour Change: Time the world’s leading medical journal had a rethink?
Friday 27th January 2012 – 11:29 AM
So The Lancet believes behaviour change programmes should be abandoned by the Government and replaced by what in their view ‘works’ – a tax and ban approach. Not exactly radical thinking. This, in spite of clear evidences (for example here and here) that tools like choice architecture and social marketing also work. For an august [...]
SO Change: managing demand and supporting citizens
Wednesday 18th January 2012 – 3:34 PM
A new study says Councils could potentially save up to £5billion each year by managing customer demand and supporting their citizens to make different lifestyle choices. DOWNLOAD A PDF VERSION OF THIS BLOG HERE It’s reported that the majority of senior-level decision makers questioned believe traditional methods of generating efficiency savings aren’t adequate to meet [...]
Workplace Smoking Services: A win-win for employer and employee
Monday 16th January 2012 – 10:48 AM
It’s a fact that one million working days are lost each year in the UK due to tobacco related conditions, as high levels of ill-health result in absenteeism from work and a shortened working life. Indeed, a report from the National Social Marketing Centre says that supporting staff’s health and wellbeing could potentially “add significantly to [...]
Changemakers for a better world
Friday 6th January 2012 – 10:58 AM
Check out our new ‘Changemakers’ video! It provides a flavour of the work we’re doing to help organisations, communities and individuals transform themselves, and pave the way to deliver growth, innovation and increased demand…..
Your Essential Guide to a more effective Payroll Service
Wednesday 14th December 2011 – 9:59 AM
How can local authorities like yours improve public service delivery, reduce costs and deliver clear, measurable outcomes for citizens? Drawing on a wealth of experience working with payroll services, we’ve collated four key areas which will help you to drive sustainable efficiencies. To read a pdf version of this blog, click here. 1. Ensure all [...]
Engaging Stakeholders for Effective Cancer Interventions
Wednesday 7th December 2011 – 10:08 AM
With recent statistics from Macmillan Cancer showing survival times for some cancers are still counted in weeks rather than years, there’s no doubt tackling the prevalence of cancer in our communities is still a major concern. Having worked with numerous NHS Trusts using a ‘push and pull’ strategy to get both internal and external partners [...]
Your top five tips: Making the most of social media
Wednesday 30th November 2011 – 4:09 PM
80% of people online can be reached through social media. Every 1 in 4.5 minutes online are spent on a social site in the UK. We’re seeing a steady increase in interest from our clients too. But while many people want to ‘do something with social media’, they often aren’t aware of how it fits [...]
