With recent statistics from Macmillan Cancer showing survival times for some cancers are still counted in weeks rather than years, there’s no doubt tackling the prevalence of cancer in our communities is still a major concern. Having worked with numerous NHS Trusts using a ‘push and pull’ strategy to get both internal and external partners [...]
Tag Archives: behaviour change
Your top five tips: Making the most of social media
Wednesday 30th November 2011 – 4:09 PM
80% of people online can be reached through social media. Every 1 in 4.5 minutes online are spent on a social site in the UK. We’re seeing a steady increase in interest from our clients too. But while many people want to ‘do something with social media’, they often aren’t aware of how it fits [...]
Exploring workplace behaviours
Friday 25th November 2011 – 9:56 AM
According to a survey highlighted recently in HR magazine, 73% of workers who use a time clock in India admitted to being less than truthful on occasions about the amount of time they’d booked. There are many conclusions which could be drawn from this information but the article points to just one. I quote: “Organisations [...]
Your Essential Guide: Tackling Alcohol Abuse in our Communities
Wednesday 16th November 2011 – 12:01 PM
Alcohol Awareness Week (14-20 November 2011) is turning the spotlight on the growing issue of alcohol misuse in our communities. According to Alcohol Concern: Every minute alcohol-related problems cost the UK economy around £48,000 Every hour more than 100 people go into hospital in England and Wales with an alcohol-related condition Every day more than [...]
UK Social Marketing Conference: Insight, challenge, inspiration
Thursday 10th November 2011 – 5:45 PM
What a great day at the UK Social Marketing Conference 2011– full of inspiring people and ideas! This week’s event in Brighton brought together thinkers and practitioners from all over the world to debate, discuss and present new thinking and evidence aimed at addressing complex issues spanning environment, crime, health and environmental awareness. Not only were we asked [...]
Help your communities access the right services, in the right place, at the right time
Wednesday 26th October 2011 – 4:28 PM
With one recent study suggesting that numbers attending A&E with common medical conditions have risen a staggering 42% in the last decade*, there’s no doubt driving down the inappropriate use of unscheduled and urgent care is a major public health challenge. Having worked with numerous NHS Trusts to support communities to take more control of [...]
House of Lords says behaviour change needs more than a nudge
Tuesday 19th July 2011 – 6:30 AM
Today the House of Lords Science and Technology Sub-Committee publish their report Behaviour Change, which in summary argues that ‘nudging’ on its own is unlikely to be successful in changing the population’s behaviour. We’ve been watching the ‘nudge’ agenda and government thinktank closely over the last few months and we’re still confident that nudges alone [...]
Looking beyond the nudge
Wednesday 26th January 2011 – 1:19 PM
Social Marketing expert Professor Jeff French argues for looking beyond the ‘nudge’ to inspire sustainable behaviour change, in the first of a series of guest blog posts: “As the political environment attempts to shift from ‘Nanny State’ to ‘Big Society’, social and behavioural theories are increasingly becoming part of the national social and political conversation. [...]
