Tag Archives: choice architecture

Sustainable Behaviour Change: Time the world’s leading medical journal had a rethink?

So The Lancet believes behaviour change programmes should be abandoned by the Government and replaced by what in their view ‘works’ – a tax and ban approach. Not exactly radical thinking. This, in spite of clear evidences (for example here and here) that tools like choice architecture and social marketing also work. For an august […]

Follow

Get every new post delivered to your Inbox.

Join 78 other followers