Tag Archives: marketing

Commercial Creativity Alone Will Not Help Make the World a Better Place

Talk to some of the commercial brands and advertising people, and there’s a whiff of anxiety in the air. A recent invitation-only symposium in London attended by ICE, brought together senior players from a variety of global agencies and brands. Ostensibly it was set up to share ideas, celebrate achievement and showcase innovation driven by […]

What’s better – being controversial or being authentic?

Being provocative is nothing new in advertising and marketing. Since the year dot, ads have used sex to sell products, for example, even tire valve caps. The recent attempt at using controversial ‘humour’ by Hakanoa Ginger Beer in New Zealand proved particularly disastrous as they link their product with red haired children. Unsurprisingly, they’ve apologised […]

Growth, sustainability, regeneration

It’s my firm belief that small businesses are vital to growth, sustainability and regeneration. As a company, we’re proud to be part of a thriving business community, so it’s been very rewarding to have been chosen to work as ‘Business Support Managers’ for the Invest Wirral team. As part of our corporate and social responsibility […]

Keeping it real – authenticity in action

A man much wiser than I once wrote “this above all: to thine own self be true”. Working with organisations right across the spectrum in co-creating ways to identify, connect with and engage, and ultimately move audiences with communications and experiences – it’s increasingly clear that what clients and end-users alike value above all else […]

New marcomms appointment for ICE Agency

A big welcome to Polly Galatin, the latest addition to the ICE team!   With more than ten years experience working with some of the UK’s top household brands, marcomms specialist Polly has previously worked alongside top food and drink suppliers including Cadbury’s, Innocent and Wall’s Ice Cream. She was also heavily involved with the […]

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