Tag Archives: smoking

Why birthdays – and Puffell – make me happy

Today, team ICE are celebrating. That’s because one year ago we launched Puffell – an exciting new social media platform to help people be happier, healthier and improve their wellbeing. ‘Birthdays’ and ‘Puffell’ – two words that, for me, mean happiness and a reason to celebrate. Why? Well, let’s start with birthdays. I don’t know about […]

Help your communities achieve their non-smoking goals this New Year

With just weeks until the New Year starts, many people will be thinking about stopping smoking, cutting down on the number of cigarettes they smoke and making positive behaviour changes. Puffell – a wellbeing platform, co-created with citizens, commissioners and service providers right across the country – is designed to help our communities achieve this, […]

Values, behaviour change and economic theory

In an economy in which healthcare is considered a public good, the costs of ‘risky behaviours’ – such as smoking and drinking – would seemingly outweigh the private benefits; the perceived benefits include pleasure and satisfaction, enhanced self-image, stress control and avoidance of withdrawal. The private costs to be weighed against those include money spent, […]

It’s a scorcher, but don’t get burned by your COPD rates once the nights turn in…

We’re enjoying the best British summer we’ve had for years and as more of us spend time outdoors enjoying the sunshine, it’s benefitting our health and our general wellbeing. But what happens once the nights turn in and the Great British Summer gives way to the Bleak British Winter? What plans are you making for […]

Behaviour change: smoking cessation

With 2013 fast approaching and over 100,000 people in the UK dying from smoking related causes, we know that now, more than ever, more needs to be done to support our communities and protect our most disadvantaged and vulnerable groups. Not only that, but we understand that you need people-centred solutions which support behaviour change […]

What’s better – being controversial or being authentic?

Being provocative is nothing new in advertising and marketing. Since the year dot, ads have used sex to sell products, for example, even tire valve caps. The recent attempt at using controversial ‘humour’ by Hakanoa Ginger Beer in New Zealand proved particularly disastrous as they link their product with red haired children. Unsurprisingly, they’ve apologised […]

Your Essential Guide: Creating Smoke free futures

Every year, over 100,000 smokers in the UK die from smoking related causes. And of the 10 million adults who smoke, half of all regular cigarette smokers will eventually be killed by their addiction. So how can we achieve a world free from smoke-related harm? Download a pdf version of this blog here Current NICE […]

Behavioural support: the key to smoke free futures?

The latest NICE guidelines highlight the delivery of brief interventions as a high impact change which encourages more people to smoke less. Typically taking 5-10 minutes, brief interventions offer opportunistic advice, discussion or encouragement – and are having a big impact on communities. For instance, our Stop4Life work in the Midlands focuses on meeting local […]

The Government’s Responsibility Deal: A real commitment to sustainable behaviour change?

The recent post by the Lancet (and my response here) reminded me about the extent to which the Government’s Responsibility Deal remains widely regarded with suspicion by many in public health and the voluntary sector. At its launch many commentators described it as “a mess” that needs to be “more ambitious”. The pledges were felt […]

Stop4Life: Driving towards a smokefree future

Establishing a new and innovative NHS stop smoking service and embracing the opportunities presented by the Any Qualified Provider marketplace for health services has been a demanding but rewarding challenge so far. This week has seen the official launch of ICE’s flagship new stop smoking service ‘Stop4Life’ in the West Midlands – working under the […]


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