Supporting increased engagement across international and cultural boundaries will be vital to driving sustainable change to some complex and deeply entrenched behavioural challenges for us all. That’s why I’m working with peers internationally to help build a new Europe-wide network of behaviour change specialists. With a working name of the European Social Marketing Association, it’s [...]
Tag Archives: social change
Behaviour Change: Can you contribute to international best practice?
Tuesday 14th February 2012 – 2:46 PM
Engaging communities: Why the power of storytelling really works
Wednesday 25th January 2012 – 4:19 PM
Storytelling can play a powerful role in strengthening community engagement activities and enriching people’s lives. As thousands of people across the UK prepare to take part in National Storytelling Week (28 January-4 February 2012), it’s worth considering how you can use effective storytelling to engage, educate and inspire your target audiences. DOWNLOAD A PDF VERSION [...]
SO Change: managing demand and supporting citizens
Wednesday 18th January 2012 – 3:34 PM
A new study says Councils could potentially save up to £5billion each year by managing customer demand and supporting their citizens to make different lifestyle choices. DOWNLOAD A PDF VERSION OF THIS BLOG HERE It’s reported that the majority of senior-level decision makers questioned believe traditional methods of generating efficiency savings aren’t adequate to meet [...]
Engaging Stakeholders for Effective Cancer Interventions
Wednesday 7th December 2011 – 10:08 AM
With recent statistics from Macmillan Cancer showing survival times for some cancers are still counted in weeks rather than years, there’s no doubt tackling the prevalence of cancer in our communities is still a major concern. Having worked with numerous NHS Trusts using a ‘push and pull’ strategy to get both internal and external partners [...]
So Change it: Five steps to sustainable behaviour change
Thursday 10th November 2011 – 2:48 PM
How can you deliver sustainable, cost-effective change to meet the needs of individuals, organisations and wider communities? Whether you work in the public or private sector, recognising the essential links between organisations, their cultures and the communities they serve is key to driving long-term change. But how can you develop a framework which really works [...]
Help your communities access the right services, in the right place, at the right time
Wednesday 26th October 2011 – 4:28 PM
With one recent study suggesting that numbers attending A&E with common medical conditions have risen a staggering 42% in the last decade*, there’s no doubt driving down the inappropriate use of unscheduled and urgent care is a major public health challenge. Having worked with numerous NHS Trusts to support communities to take more control of [...]
Looking beyond the nudge
Wednesday 26th January 2011 – 1:19 PM
Social Marketing expert Professor Jeff French argues for looking beyond the ‘nudge’ to inspire sustainable behaviour change, in the first of a series of guest blog posts: “As the political environment attempts to shift from ‘Nanny State’ to ‘Big Society’, social and behavioural theories are increasingly becoming part of the national social and political conversation. [...]
