There’s been a real online buzz around Pinterest, the latest social networking sensation, in recent months. But what exactly is Pinterest, and what’s propelling its rise? For the uninitiated, Pinterest does exactly what it says on the tin – with members able to ‘pin’ things that interest them in their personal and professional lives onto [...]
Tag Archives: social media
Using Social Media to meet the Export Challenge
Thursday 22nd March 2012 – 10:35 AM
Earlier this week I was invited to speak at a UK Trade & Investment (UKTI) ‘Export Challenge’ event. The UKTI says exporters are 12 times more likely to survive than other businesses and the session was all about inspiring and supporting small businesses to encourage exports and spread into new markets. So it was great [...]
Making social media work inside organisations
Thursday 8th March 2012 – 12:24 PM
Social networking within the workplace is a world away from the ‘command and control’ style of leadership and ‘one way’ communications models. However, to gain the competitive edge, the most successful companies are fundamentally starting to readdress these traditional management styles and principles. Undoubtedly, the growth of less formal, more conversational modes of communication marks a [...]
Making the most of Digital Communications for CDRPs: Five top tips
Wednesday 22nd February 2012 – 12:24 PM
Whether you’re aiming to tackle violence and anti-social behaviour, increase community confidence or improve the flexibility of local services, digital communications can be a powerful tool to help CDRPs engage a wide cross-section of local communities. But faced with a range of complex challenges and pressures, how can you best use these tools and techniques [...]
Your top five tips: Making the most of social media
Wednesday 30th November 2011 – 4:09 PM
80% of people online can be reached through social media. Every 1 in 4.5 minutes online are spent on a social site in the UK. We’re seeing a steady increase in interest from our clients too. But while many people want to ‘do something with social media’, they often aren’t aware of how it fits [...]
Five reasons why viral video can help re-engage your young people
Wednesday 17th August 2011 – 5:28 PM
If you want to help young people to start thinking – and talking – about health and social issues in a new way, the power of viral video can deliver high impact results. Download a pdf version of this report here Here are the facts: 1. YouTube is the UK’s third most visited website. 2. [...]
Thousands view our innovative viral video campaign
Thursday 23rd June 2011 – 2:33 PM
Wow, within days of going live, our very own singing sensation Ladie Go’ Diva is heading for 2,000 views on YouTube. We’ve developed the new viral video campaign, centred around music video ‘Bad Nashers’, as a tongue-in-cheek way of engaging young people and students, and encouraging greater take-up of NHS dentists. The video follows our [...]
So, will “La Revoluçion” be Twitter-ized?
Tuesday 19th October 2010 – 4:52 PM
Twitter. Facebook. We all know them now. A lot of us use them. A lot of us use them for different things. A number of us at ICE are on Twitter now in various forms, ranging from the “just-starting-out” to the “tentative” to the “full blown addict” . Generally speaking, we all tend to combine [...]
Bobbies on the Tweet: publicity or public engagement?
Monday 18th October 2010 – 3:56 PM
On Thursday last week, Greater Manchester Police broke new ground by using a 24 hour Twitter feed to log every 999 call that came in to them. It was a fantastic way to show the diversity of calls that they receive and their effective response strategies – arrests, warrants and community champions. Picked up by [...]
The day our new blog went live!
Monday 19th April 2010 – 7:20 PM
So an election is looming and social media is at the heart of new politics. But what does that mean to the ordinary voter. Alastair Campbell, Labour’s director of election communications at the last election, thinks political advertising is losing its effectiveness: “…public resistance to heavy messaging has grown, and for politics in particular there [...]
