Monthly Archives: June 2011

This Christmas and New Year, help your communities access the right services, in the right place, at the right time

Driving down inappropriate use of unscheduled and urgent care is a major public health challenge as the number of people attending A&E continues to rise. With Christmas and New Year just around the corner, you may be asking what you can do, in order to reduce the pressure on urgent care over the holiday season […]

Thousands view our innovative viral video campaign

Wow, within days of going live, our very own singing sensation Ladie Go’ Diva is heading for 2,000 views on YouTube. We’ve developed the new viral video campaign, centred around music video ‘Bad Nashers’, as a tongue-in-cheek way of engaging young people and students, and encouraging greater take-up of NHS dentists. The video follows our […]

Councils need a new style of leadership

Local authorities face a challenging future and require leaders that can manage change creatively and inspire staff. A recent post by Ben Cook in the Guardian newspaper makes some interesting and valid points about what matters in terms of Council leadership.  He observes that the leaders of tomorrow need to be capable in commissioning other […]

Answers or Questions?

We all want answers, right? Well, sometimes, but I contend that there are more occasions than not when questions are more important and, as an aid to finding our own “answers”, provide a more effective platform for change, whether in business or in our personal lives. There seems to be something about organisations that makes […]

Innovative research techniques take to iTunes

What innovative research techniques can organisations use to understand how people behave? What about their desires, their motivations, their strongly-held beliefs? How do we dig deep and ultimately, change their behaviours? Well, our researchers have been using our ICE Research Deck to help answer these questions – and now, this innovative resource is also available […]


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