Tag Archives: nudge

The Government’s Responsibility Deal: A real commitment to sustainable behaviour change?

The recent post by the Lancet (and my response here) reminded me about the extent to which the Government’s Responsibility Deal remains widely regarded with suspicion by many in public health and the voluntary sector. At its launch many commentators described it as “a mess” that needs to be “more ambitious”. The pledges were felt […]

House of Lords says behaviour change needs more than a nudge

Today the House of Lords Science and Technology Sub-Committee publish their report Behaviour Change, which in summary argues that ‘nudging’ on its own is unlikely to be successful in changing the population’s behaviour. We’ve been watching the ‘nudge’ agenda and government thinktank closely over the last few months and we’re still confident that nudges alone […]

What would make you be more energy efficient? Free fruit and bus tickets?

Successive governments have tried to ‘kickstart’ their strategy to reduce carbon emissions by focusing their attention on improving energy efficiency and cutting emissions in large public and private sector organisations.   They have, however, played ‘lip service’ to the issue of the public’s approach to energy efficiency. Most of the activity so far has centred […]

Looking beyond the nudge

Social Marketing expert Professor Jeff French argues for looking beyond the ‘nudge’ to inspire sustainable behaviour change, in the first of a series of guest blog posts: “As the political environment attempts to shift from ‘Nanny State’ to ‘Big Society’, social and behavioural theories are increasingly becoming part of the national social and political conversation. […]


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