Tag Archives: social marketing

The Role of Social Media in Behaviour Change Social Marketing

Sustainable behaviour change is achieved after more than just the promotion of Health & Wellbeing quotes, tips and blogs via Facebook and Twitter shares likes and retweets. It requires change agents / social marketing professionals to get “in the shoes of citizens” and engage in Behavioural Insight Research + Science + Storytelling. Social Media is […]

The Science Behind What We Do

We were recently asked, “How will you use social marketing theory to identify behavioural determinants that can be modified?” This is an increasingly common question posed by many of our clients who want assurances that our interventions are informed by sound behavioural theory and therefore, most likely to bring about lasting, measurable change. At ICE, […]

Behaviour Change: Can you contribute to international best practice?

Supporting increased engagement across international and cultural boundaries will be vital to driving sustainable change to some complex and deeply entrenched behavioural challenges for us all. That’s why I’m working with peers internationally to help build a new Europe-wide network of behaviour change specialists. With a working name of the European Social Marketing Association, it’s […]

Sustainable Behaviour Change: Time the world’s leading medical journal had a rethink?

So The Lancet believes behaviour change programmes should be abandoned by the Government and replaced by what in their view ‘works’ – a tax and ban approach. Not exactly radical thinking. This, in spite of clear evidences (for example here and here) that tools like choice architecture and social marketing also work. For an august […]

Help your communities access the right services, in the right place, at the right time

With one recent study suggesting that numbers attending A&E with common medical conditions have risen a staggering 42% in the last decade*, there’s no doubt driving down the inappropriate use of unscheduled and urgent care is a major public health challenge. Having worked with numerous NHS Trusts to support communities to take more control of […]

COPD: The killer facts every health professional should know

Chronic Obstructive Pulmonary Disease (COPD) is one of the world’s leading causes of death, but it remains a relatively little-known condition… Download a pdf version of this report here> 1.   COPD is the UK’s 5th biggest killer, claiming more lives than breast, bowel and prostate cancer.  2.    89% of people within the UK have never […]

Innovative research techniques take to iTunes

What innovative research techniques can organisations use to understand how people behave? What about their desires, their motivations, their strongly-held beliefs? How do we dig deep and ultimately, change their behaviours? Well, our researchers have been using our ICE Research Deck to help answer these questions – and now, this innovative resource is also available […]

Looking beyond the nudge

Social Marketing expert Professor Jeff French argues for looking beyond the ‘nudge’ to inspire sustainable behaviour change, in the first of a series of guest blog posts: “As the political environment attempts to shift from ‘Nanny State’ to ‘Big Society’, social and behavioural theories are increasingly becoming part of the national social and political conversation. […]


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